Food Creative Blogger sebagai Structural Hole dalam Industri Kuliner Bandung

  • Syifa Andini Salsabila Sosiologi FISIP Universitas Indonesia
Keywords: Creative bloggers, culinary tourism, Bandung, Structural hole

Abstract

 

 

This article discusses how creative bloggers as structural holes have a role in promoting Bandung culinary tourism. Previous studies have suggested that a creative bloggers has a role as food-enthusiast, public relation, an endorser, journalist and as a prosumer (producer-consumer) in the context of the digital society. However, previous studies have not explained that a creative bloggers in this digital era also has a role as a structural hole through their social media account can share culinary information to consumer society. The results of this study shows that creative bloggers as a structural hole is able to be a bridge between culinary entrepreneurs and consumer society. However, in the other hand, further investigation shows that creative bloggers also has a potential to perpetuate the social stratification of Bandung culinary entrepreneurs. This study uses qualitative approach with observation and indepth interview method to several creative bloggers as a main interviewees. The author also conducted triangulation of data by interviewing culinary entrepreneurs, Bandung City Department of Tourism and Culture, as well as followers of creative blog account in instagram.

References

-
Published
2019-01-13
How to Cite
Salsabila, S. (2019). Food Creative Blogger sebagai Structural Hole dalam Industri Kuliner Bandung. Jurnal Sosiologi Indonesia, 9(1), 122-140. Retrieved from http://jurnal.isi-sosiologi.org/index.php/JSI/article/view/9
Section
Articles